Media roundup: Government, LOCOG, Honda, Facebook, Lynx
By Tim Sheahan Tuesday, 24 January 2012
We bring you the buzz from the wider media sphere, across the world and across the web. This week: government kicks off £11m workplace pensions campaign; LOCOG readies Olympic marketing push; Honda Civic spend; Facebook and Myspace ally against Google; Lynx lines up new campaign
Government kicks off £11m workplace pensions campaign
The Department for Work and Pensions is launching an £11m ad campaign to inform the public about the impending arrival of its automatic enrolment workplace pension scheme.
LOCOG readies marketing push for unsold Olympic football tickets
The organisers of London 2012 are being forced to undertake a major marketing campaign to turn around lacklustre sales of tickets for the Olympic football competition.
Honda backs Civic with £28m 'inspiration' campaign
Honda is to place the idea of inspiration at the core of its brand strategy with a £28m campaign promoting its ninth-generation Civic model, as the manufacturer looks to boost sales following a disappointing 2011.
Facebook, Myspace and Twitter ally against Google's 'search plus your world'
Engineers from Facebook, Myspace and Twitter have clubbed together to show internet users in the US how Google search results would look, if the new controversial "Search plus your world" feature was reversed.
Lynx lines up campaign for new haircare range
Unilever is readying a major campaign to promote the UK arrival of a Lynx-branded haircare range, including shampoo and styling products.
Additional Information
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