Print Buying


Drupa adopts augmented reality for promotional campaign

Monday, 16 January 2012

Drupa organiser Messe Düsseldorf has created a trade campaign to promote the global exhibition using augmented reality.

Drupa adopts augmented reality for promotional campaign

Alpha Colour Printers lands Gloucestershire NHS contract

By Tim Sheahan, Monday, 09 January 2012

1 Comment

Alpha Colour Printers has landed a three-year contract expanding its print work for Gloucestershire Hospitals NHS Foundation Trust, NHS Gloucestershire and the 2gether trust.

Alpha Colour Printers lands Gloucestershire NHS contract

Kuoni adds interactivity to print ads with Aurasma

Monday, 09 January 2012

Tour operator Kuoni has teamed up with Aurasma to add digital interativity to its New Year campaign, with a feature that enables a viewer to call directly from the page.

Kuoni adds interactivity to print ads with Aurasma

Service Graphics wins National Grid event work

By Matt Whipp, Monday, 19 December 2011

St Ives' Service Graphics division has won a contract worth up to £1m per year to produce event graphics for the National Grid.

Service Graphics wins National Grid event work

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In Depth

The gift list: festive fun for all print fanatics

The gift list: festive fun for all print fanatics

19 December 2011

Your loved one wants "something sparkly and romantic" at Christmas? That'll be a Vandercook Proof Press necklace, then. Here are PrintWeek's top festive gifts

 
 
Building the future with 3D technology

Building the future with 3D technology

07 December 2011

Picture three scenarios: in the first, a soldier returning injured from conflict in Afghanistan has lost the bottom of one leg; in the second, a restorer of antique watches needs to get a new mainspring to revive a 100-year-old Cartier; and in the th...

 
 
Collaboration and creativity is key for proactive printers

Collaboration and creativity is key for proactive printers

07 December 2011

When Augustus Martin was approached by a client to create in-store point-of- sale (POS) material for a financial services campaign, it knew there was a 'value-added' element missing. So the POS printer pitched a straightforward suggestion: add to the...

 
 
Valuing the unique needs of your clients

Valuing the unique needs of your clients

18 November 2011

The buzzword 'added-value' is bandied about so much these days that you could be forgiven for switching off to its meaning, seeing it as no more than a PR cliché. But with printers vying for fewer and fewer marcomms jobs, it has never been more impor...

 
 

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