Kuoni adds interactivity to print ads with Aurasma

Similar to other augmented reality and QR technologies, the viewer downloads the Aurasma app to their phone to scan the advert, bringing it to life with a video and a range of options such as requesting a brochure and 'liking' its Facebook page as well as a button to call the company.

Kuoni head of marketing Naomi Wilkinson said: "With a significant proportion of our online traffic coming from smartphones and tablets, augmented reality felt the next logical step in creating a seamless multi-channel experience for the Kuoni customer. Customers have shown us that they interact with Kuoni in multiple ways, across all channels and augmented reality helps to facilitate this journey in a fun and engaging way."

The campaign will appear in a range of newspapers and magazines, escalator panels at London Underground stations as well as outdoor sites in London, Bristol, Liverpool, Sheffield, Leeds & Stratford, Manchester, Bath, Maidstone and a digital banner at Westfield Stratford City, although the digital interactivity features will not be supported for outdoor.