Fespa launches Wrap Rally road trip to Barcelona
By Melanie Defries Monday, 16 January 2012
Fespa is to send a group of employees on a "print adventure" trip from London to Barcelona to find examples of innovative digital print technologies and applications.
The Fespa team will travel in a wrapped motorhome, with the vehicle’s design chosen by public vote. They will visit Belgium, France and Switzerland on their way to Spain and are scheduled to complete the trip on the 21 February when the vehicle will arrive at the doors of Fira de Barcelona Gran Via exhibition centre, the venue for FESPA Digital 2012.
Fespa said that the trio will keep the digital community updated throughout their journey with examples of the "wider opportunities of print" along the way through real-time content including: webinars, videos, interviews, photographs, blogs and across FESPA’s social media platforms.
Printers interested in meeting up with the Fespa Wrap Rally II team or following their progress can check their route online at www.fespawraprally.com
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