Cinzano draws on centuries of heritage for revamped bottles

Cinzano Rosso was created in Northern Italy in 1757 from spices including nutmeg, coriander, juniper, orange peels, cloves, nutmeg and Absinthe.

Gruppe Campari, which owns Cinzano, has played on the brand's heritage and incorporated the 1757 creation date into the new label design.

The label also includes a subtle embossed watermark displaying medals for excellence awarded to the brand.

Cinzano marketing manager Tina Martin said: "The trend to classic cocktails, in which Vermouth is a key ingredient, has revived the fortunes of the Vermouth sector recently and the new designs will enhance Cinzano's shelf appeal and value perception."

Cinzano is available in three flavours: Blanco, Extra Dry and Rosso. The new packaging will be rolled out in the UK from mid-April.

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