Pack shots: April 2010

On the box Eagle-eyed visitors to last month's easyFairs would have spotted two members of the Packaging News team running around the show with a video camera in tow. Yes, it's true: PN has moved into TV. To watch our first film visit www.packagingnews.co.uk. Action!

Fowl balls Asda is considering covering the packaging for and even renaming its Fat Balls bird seed line to stop shoppers giggling in the aisles. Company spokeswoman Sian Horner told The Sun newspaper: "Colleagues have seen many shoppers emerging from the pet aisle with a smile on their face".

Doing it for the kids Creative agency Blue Marlin has taken time out from a busy schedule designing packs for brands such as Tango to create the website for Dancing for the Children, a charity led by Royal Ballet principal Mara Galeazzi that works with disadvantaged children, on a pro-bono basis. Global creative director Martin Grimer said: "The identity is a clear visual explanation of the charity's work."

Click here for today's headlines from across the packaging industry