Max Flex & Imaging Systems' new product catalogues launched by Bollywood stars

The event, held in Mumbai at Hotel Lalit Mumbai (Intercontinental) on 7 October had Bollywood celebrities Hema Malini, Dharmendra, Vinod Khanna, Rishi Kapoor, Akshay Kumar, Dimple Kapadia and the super star Shahrukh Khan grace the occasion.

For Max Flex, the "one stop shop" for all kinds of printing consumables needs of the Indian printing industry, introducing the product catalogues meant providing its customers with a print-based custom sampling and applying the advantages in their digital prints.

These catalogues have been produced after carrying out several tests of different media on dye, pigment, eco-solvent, solvent and latex wide-format printers and the best results have been complied in the form six categories of catalogues.

"As we create a new vision for our products to work in unison with the various wide-format presses, Max has introduced these samples to give printers the ease of selecting the best substrate on which to get their jobs done depending on the type of wide-format printers they have," said Hitesh Jobalia, the elated chairman and managing director of Max.

The product volumes are available under the brand Maxx—Generation Next comprises of Max solvent vinyl and lamination catalogue, Max eco-solvent media catalogue, Max latex media catalogue, Max dye inkjet media catalogue, Max pigment inkjet media catalogue and Max photo paper catalogue.

According to Max, its further intent in introducing the product catalogue was to make its customers more environmentally friendly. "We have more than about 300 product variations available. The product catalogues will help our customers to choose the right mix of our products to produce the best-in-the-industry printing results. Hence, the resources conserved by using the right mix and reducing wastages, are considerable," said Jobalia.

The product catalogues are available free of cost to all digital printers.