Emblem group launches free London magazine

The weekly title, which launches in March, starts with a 125,000-run that will be distributed to tube and railway stations, retailers, hotels, health clubs and offices.

Emblem, which distributes TNT, Sport and City A.M, will distribute the magazine every Tuesday and aims to tap into the 14.6m visitors to London each year.

The title will focus on a broad range of subjects that include art and culture, music, shopping, food and drink and theatre.

Jim Zambrano, founder of Scout London, said: "There’s so much going on in London, it’s very easy to be overwhelmed and miss out on the best that the city has to offer.

"Scout London condenses this long list of activities, events and happenings to highlight how Londoners should best spend their time and money."